{"id":4195,"date":"2011-05-31T16:30:35","date_gmt":"2011-05-31T20:30:35","guid":{"rendered":"http:\/\/www.kalynjohnson.com\/blog\/?p=4195"},"modified":"2011-05-31T16:30:35","modified_gmt":"2011-05-31T20:30:35","slug":"the-building-of-a-brand","status":"publish","type":"post","link":"http:\/\/kalynjohnson.com\/blog\/2011\/05\/the-building-of-a-brand\/","title":{"rendered":"The Building of A Brand"},"content":{"rendered":"

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The last couple of months have been a blur as Team effie’s paper prepared for the National Stationery Show. \u00a0When I declared in February that effie’s paper was going to be an exhibitor at NSS<\/a>, I had absolutely no idea about all that is involved to create a mini-showroom to exhibit our products at our first ever trade show. \u00a0If I knew then what I know now, I dare say I may have pushed things off until 2012. \u00a0But, they say that God helps fools and babies. \u00a0I clearly do not fal into the latter category, but I must admit -at times – I felt like I fell smack dab into the former!<\/span><\/p>\n

Back in February when I made this decision, I had just hired the fabulous website design folks at<\/span> Ashay Media Group <\/a>to give the effie’s paper website a facelift<\/a>. \u00a0I had a definite idea of how I wanted the site to look and feel and thank goodness Cherise TrahanMiller<\/a> is a mind-reader, because she got me immediately. She and her team created a beautiful platform for my litte paperie!<\/span><\/p>\n

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As the faceelift got underway, we were putting the finishing touches on THE JETSETTER collection and then I began designing THE EXOTICS collection. \u00a0There was soooo much to do and soooo little time …. I wanted the booth for NSS to have the look and feel of our new website. \u00a0In a brainstorming session, my friend Coco from Cococozy<\/a> came up with the idea of blowing up one of the designs to use as wallpaper on one side of the booth. \u00a0Once that inspiration hit, I knew exactly how I wanted the booth to look, but I wasn’t exactly sure how to get what I had in my head on paper and to the booth construction folks. \u00a0And then, along came my wonderful assistant, Erika. \u00a0I explained to her how I envisioned the booth and she, being the artist that she is (no wonder she has a BFA and I don’t!) made renderings using this great free 3-D design tool called Google\u00a0Sketch-Up<\/a>.<\/span><\/p>\n

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As you can see, we went through a few iterations to arrive at the final booth design, but I was pleased as punch with the way everything came together.<\/span><\/p>\n

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Participating in NSS was an amazing experience! \u00a0I met a lot of really great stationers from all strata of the industry, which was very exciting because sometimes when you work for yourself you’re in a vaccum of your own making and it’s very easy to forget that there are others out there working towards a similar goal. \u00a0In addition, effie’s paper was featured in the National Stationery Show Daily (kind of like the Women’s Wear Daily of the stationery world) on Day 2 of the show, check out page 15 here<\/a>. And believe it or not, they tell me that preparing for the show was easy and that the really hard work begins now – follow-up!<\/span><\/p>\n

It was an amazing experience; I’m already planning for 2012. \u00a0I’m going to be ahead of the curve next year!<\/span><\/p>\n

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\n","protected":false},"excerpt":{"rendered":"

The last couple of months have been a blur as Team effie’s paper prepared for the National Stationery Show. \u00a0When I declared in February that effie’s paper was going to be an exhibitor at NSS, I had absolutely no idea about all that is involved to create a mini-showroom to exhibit our products at our […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/posts\/4195"}],"collection":[{"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/comments?post=4195"}],"version-history":[{"count":0,"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/posts\/4195\/revisions"}],"wp:attachment":[{"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/media?parent=4195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/categories?post=4195"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/tags?post=4195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}