{"id":2718,"date":"2010-10-17T16:31:08","date_gmt":"2010-10-17T20:31:08","guid":{"rendered":"http:\/\/www.kalynjohnson.com\/blog\/?p=2718"},"modified":"2010-10-17T16:31:08","modified_gmt":"2010-10-17T20:31:08","slug":"spotlight-refinestyle","status":"publish","type":"post","link":"http:\/\/kalynjohnson.com\/blog\/2010\/10\/spotlight-refinestyle\/","title":{"rendered":"Spotlight: reFINEstyle"},"content":{"rendered":"

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Recently, I had the opportunity to interview Megan Masoner, the genius behind reFINEstyle.com. \u00a0What you ask is reFINEstyle.com? It’s an online auction-based marketplace for new and pre-owned luxury apparel and accessories (with prices up to 70-95% off retail). \u00a0How is it different from eBay you ask? Keep reading …<\/p>\n

Why reFINEstyle?<\/span><\/strong><\/p>\n

It’s about timing really, finding the “ungettable” get at the right moment (the right price\/right time). The easier a customer can locate what they covet, the better. When a shopper creates an account on reFINEstyle.com, she provides her size and favorite designers, so during the shopping experience her preferences display first.\u00a0There is no digging and no searching. More importantly, I think customers are looking for convenience; desktop shopping enables someone looking for great deals to “check” for new merchandise at their favorite shops more frequently – a customer is more likely to shop multiple times a week if they can skip the drive.<\/p>\n

One word to describe reFINEstyle?<\/span><\/strong><\/p>\n

STEALS!<\/p>\n

What was original vision and goal for reFINEstyle?<\/span><\/strong><\/p>\n

I realized that too many of my friends were getting rid of designer clothes with no return. The opportunity was there [a simple, easy and hassle free solution just needed to be designed] … and so reFINEstyle.com was born.<\/p>\n

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How is reFINEstyle different from other online auctions?<\/span><\/strong><\/p>\n

Custom preferences make shopping for designers you love, in your size, a breeze! Plus, the site\u2019s easy navigation, low fees, and boutique-like environment set us part. \u00a0Shoppers can find over 800 premier brands categorized by new arrivals, designer, season, style, color, price, size or condition.<\/p>\n

Also, all of our merchandise is 100% authentic. We hold our sellers to the highest standards – we have a zero tolerance policy for fakes or replicas. Unique to our listing approval process is a 24-hour review period, where the reFINEstyle team double checks inventory prior to activating listings. Our aim is to help provide consumer confidence in our marketplace.<\/p>\n

Describe your typical reFINEstyle fashionista.<\/span><\/strong><\/p>\n

The reFINEstyle fashionista is an everyday woman who appreciates great fashion at a great price.<\/p>\n

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Where do you hope to see reFINEstyle in 10 years?<\/span><\/strong><\/p>\n

I’d love for reFINEstyle to be the largest premier online marketplace<\/em> for luxury fashion nationwide. Great deals, great products, and a trusted authentic<\/em> marketplace.<\/p>\n

Any sage advice for women with similar aspirations?<\/span><\/strong><\/p>\n

Be enthusiastic and always stay motivated —\u00a0don’t allow yourself to be overly discouraged. Remember that not\u00a0every day results in a business ‘home run’.<\/p>\n

Was there a Plan B?<\/span><\/strong><\/p>\n

<\/strong>Nope….that’s a bit candid but true! I’m a big believer in betting big, and just going for it! Whether it’s a start up, or an existing business, there is a “core” product or idea which makes that business go. If you have a concept that not only you, but people whom you respect, believe in —- it’s a good bet that it is probably a good idea – stay focused.<\/p>\n

<\/strong>One wish for reFINEstyle?<\/span><\/strong><\/p>\n

Continued success and longevity.<\/p>\n

Now let’s get personal . . .<\/span><\/strong><\/p>\n

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Megan Masoner of reFINEstyle.com<\/p><\/div>\n

First major splurge?<\/span><\/strong> My MW diamond chronograph watch.<\/p>\n

What would those close to you say is your favorite personal item to wear?<\/span><\/strong><\/p>\n

Probably my large hoop earrings. I wear them almost every day. They’re half gold and half sliver with diamonds (and you can reverse them!).<\/p>\n

Is there one item do you transport from handbag to handbag?<\/span><\/strong><\/p>\n

YSL Lip Gloss<\/p>\n

Silver or Gold?<\/span><\/strong> <\/strong>Gold<\/p>\n

Flats or Heels?<\/span><\/strong> Flats<\/p>\n

Gloss or Lipstick?<\/span><\/strong> Gloss<\/p>\n

PC or Mac?<\/span><\/strong> <\/strong>PC<\/p>\n

Books or Magazines?<\/span><\/strong> Both!<\/p>\n

Favorite TV show?<\/span><\/strong> Gray’s Anatomy<\/p>\n

Manicure or Au Natural?<\/strong><\/span> Manicure<\/p>\n

Blackberry or iPhone?<\/strong><\/span> Blackberry Bold!<\/p>\n

Favorite Blogs?<\/strong><\/span><\/p>\n

Jan Showers<\/a>,Venz edits<\/a>, Nonsense & Sensibility<\/a> and The Now Stylebook<\/a><\/p>\n

Favorite city to visit?<\/span><\/strong> VEGAS!<\/p>\n

So, as you do the changeover and clean out your closet to make room for your Winter clothes, think about selling some of your items on reFINEstyle and getting a return on your initial investment. Learn more about reFINEstyle\u00a0here<\/a>.<\/p>\n

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[questions adapted from <\/span>GIGS<\/a>]<\/span><\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"

Recently, I had the opportunity to interview Megan Masoner, the genius behind reFINEstyle.com. \u00a0What you ask is reFINEstyle.com? It’s an online auction-based marketplace for new and pre-owned luxury apparel and accessories (with prices up to 70-95% off retail). \u00a0How is it different from eBay you ask? Keep reading … Why reFINEstyle? It’s about timing really, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,26],"tags":[],"_links":{"self":[{"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/posts\/2718"}],"collection":[{"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/comments?post=2718"}],"version-history":[{"count":0,"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/posts\/2718\/revisions"}],"wp:attachment":[{"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/media?parent=2718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/categories?post=2718"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/kalynjohnson.com\/blog\/wp-json\/wp\/v2\/tags?post=2718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}