Tag Archive for 'eShakti'

Full Figure Fashion Week

The first ever Full Figure Fashion Week (FFFW) takes place this week, June 25th – June 27th, in New York just a few blocks away from Bryant Park and the tents of the famed Olympus Fashion Week.

The event is the collective brain-child of independent fashion designers, retailers, event producers, models and plus size industry businesses to increase economic development in the area of plus size fashion design, clothing merchandising and plus size modeling. The group’s goal is to highlight the very best in plus size fashions – both retail and independent designers, while providing an inaugural showcase of talented designers, models, stylists and plus size industry businesses that serve the plus size consumer.

Approximately 40 million women, that’s 60% of  women in the United States, wear at least a size 14.  Full-figure or plus-size refers specifically to clothing labelled size 14 and upwards for women.  Historically, it’s been difficult for full figured women to find well-made stylish clothes.  The internet, however, has birthed many online retailers catering to plus size women, including eskandarOld Navy Plus, Figuresque, Torrid, iGigi, eShakti, Evans and b&lu to name a few. In fact, industry researchers actually expect the plus size clothing market to continue growing faster than the overall clothing market into 2011. With this growth comes trendy new styles that – at one time – were only made available to straight sized women.

Gwen DeVoe, the Executive Producer of FFFWeek says, “It is time for designers, retailers, boutique owners and businesses with an interest in the plus size market to combine their resources and their talents to create a memorable event that will rival all other Fashion Weeks. We are uniquely qualified to make this event a success because we work directly with plus-size consumers and know what they want. They want great fitting, fashionable clothing that is readily available in stores and online. The plus-size consumer is a loyal consumer and because quality fashion items are so hard to find, they will be loyal to brands that they like.”

Kudos to those behind this momentous event!  It’s about time that all shapes and sizes are celebrated by the fashion industry.

It’s A Wrap


DVF Julian Dress

DVF Julian Dress

What goes around comes around … Wrap dresses, need I say more?  Diane Von Furstenberg’s iconic wrap dress took the fashion world by storm when it hit the stores in the early ’70s. DVF’s wrap dress was such a success that it landed her on the cover of Newsweek in 1976 where she was proclaimed to be the most marketable designer since Coco Chanel.  Almost 40 years later, her wrap dress is more popular than ever. To be enduringly chic, every woman should own at least 1 wrap dress. What’s great about wrap dresses is that they wear well and pack well.  You can dress them up or down for just about any occasion.  The genius of the wrap dress is that they’re sexy, stylish and look great on every figure.  In the winter months, wear your wrap dresses with black opaque tights and boots, funky wedge heels or platform sandals.  And as it gets warmer, pair them with your wedges, platforms or flip-flops depending on your mood and the occasion.  Although, DVF is the Queen of the wrap dress, there are many many designers out there making great wrap dresses.  Remember Kara Janx’s kimono wrap dress (she wore it on an episode of Project Runway and Michael Kors told her the design was better than anything she’d shown them on PR)?  Heading to St. Barth’s or the Hamptons, check out Calypso’s Julia dress.  Looking for something that will work in a more conservative work setting, try DKNY.  And if you have a figure more suited to custom-sizing and styling but a budget more befitting an off-the rack purchase, try eShakti.

Trust me, if you don’t already own a wrap dress or two, this is one purchase you will not regret!