Archive for the 'Spotlight' Category

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p.s. I Love You

“Dear PYS Reader -

Exciting news!  I just launched my own stationery company, an online paperie called effie’s paper, named after my grandmother.  I love all things stylish and I’m obsessed with paper; an online paperie just seemed like the perfect marriage of my two loves.

I hope you love the collection as much as I do!

xo, Kalyn

p.s. check us out at

Please take a moment to check out my debut collections - THE URBANITE, GREEK CHORUS and IT’S SOCIAL – and tell me what you think. Conceiving, creating and launching effie’s paper in 4 months has made my life just a bit crazy, but believe it or not, my creative juices are still flowing and I’m already thinking about my next collection, THE JETSETTER.  The only thing better than receiving a hand-written note in the mail is having the perfect stationery to use to send notes to friends and loved ones!  I have gifted personalized note-cards to many friends and loved ones over the years; they really do make great holiday, hostess, and birthday gifts.  And honestly, I’ve believed since I was a little girl (thanks to the influence of my grandmother, Mrs. Effie Hayes) that everyone should have personalized social stationery for the purpose of writing thank you notes, sending condolences or just spreading a little sunshine every now and again!

To experience the collections first-hand, please visit our on-line paperie at Use the code EPVIP from now until November 30, 2010 to receive 10% off all stationery orders.

And yes, just in case you were wondering, in my personal life I’m Mrs. Chandler.

[image courtesy of effie's paper]

Spotlight: CaraBethBeauty

I had the pleasure of meeting Cara Goldberg, of CaraBethBeauty, a few years ago. Cara and I hit it off because our philosophies are similar – if you look good, you feel good.  As a make-up artist, Cara’s job is to make people look good; however, unlike many make-up artists, Cara views her job as that of “teacher.” Her goal is to insure that you learn how to apply your own make-up just as good, if not better, then she can do it for you.  Interesting approach, no? Continue reading to learn more . . .

Why CaraBethBeauty?

I truly believe from the bottom of my heart that when you feel good about how you look, you have more joy in your life and you experience your day from a much happier place. I believe this because I know it from my own life!

One word to describe CaraBethBeauty?

Radiant and polished (two!)

What was your original vision and goal for CaraBeth Beauty?

As women, our days are full, we’re pulled in various directions with many demanding roles. Our makeup routine is often the only time we dedicate to ourselves each day.  This ritual, allows us to honor, enhance and feel good about our appearance. Taking a few minutes to ourselves daily, helps us feel confident that we are putting our best face forward each day. When we know we look good, we face our days with grace, which can positively affect all of our interactions.

How is CaraBeth Beauty different from other makeup consultants?

I provide turn key services that enable women to feel confident and competent about their makeup routine. I make women feel good about how they look each day so they can start the day with a smile.

I offer analysis, guided applications, product reviews and unbiased brand recommendations in a relaxed environment.  Together we select the most appropriate products as you mark personal milestones and encounter lifestyle changes.

Describe your typical CaraBeth Beauty client.

My typical client is approaching a milestone in her life or entering a new lifestage. From pre-marriage to post-carriage to career, divorce and big birthdays. What’s interesting is that I work with women who range from makeup virgins to makeup junkies!

Where do you hope to see CaraBeth Beauty in 10 years?

I hope to be serving and inspiring women on a daily basis, thus serving my highest business potential.  I hope to build a thriving private business where I grow with my clients each season and continue to expand my corporate workshops; all of which further my overall goal of enabling women to look radiant and polished in all situations.

Any sage advice for women with similar aspirations?

Follow your unique gifts!

Was there a Plan B?

A targeted wedding business (which I do as well!).

One wish for CaraBethBeauty?

My one wish for CaraBethBeauty is that I will be able to help even the busiest of women look in the mirror and start their days with gratitude and grace.

Now let’s get personal . . .

Cara Goldberg of CaraBethBeauty

First major splurge?

I spent my first allowance at the age of 12 on an eye shadow duo compact at Lancome.  As an adult, my first Gucci classic bag.

What would those close to you say is your favorite personal item to wear?

My leopard ponyhair Christian Louboutins!

Which one item do you transport from handbag to handbag?

I have a universal gloss and concealer in EVERY bag. Crème blush gets transported every day!

Silver or Gold? Gold

Flats or Heels? Kitten Heels

Gloss or Lipstick? Shimmer not glitter Gloss

PC or Mac? Mac

Books or Magazines? Magazines

Favorite TV show? Modern Family

Favorite city to visit? Rome

CaraBethBeauty is extending a 10% discount to all Possess Your STYLE readers from now until Thanksgiving.  So, if you’re looking to take things up a notch this holiday season, there’s no time like the present to get into the swing of things! Learn more about CaraBethBeauty here.

Spotlight: reFINEstyle

Recently, I had the opportunity to interview Megan Masoner, the genius behind  What you ask is It’s an online auction-based marketplace for new and pre-owned luxury apparel and accessories (with prices up to 70-95% off retail).  How is it different from eBay you ask? Keep reading …

Why reFINEstyle?

It’s about timing really, finding the “ungettable” get at the right moment (the right price/right time). The easier a customer can locate what they covet, the better. When a shopper creates an account on, she provides her size and favorite designers, so during the shopping experience her preferences display first. There is no digging and no searching. More importantly, I think customers are looking for convenience; desktop shopping enables someone looking for great deals to “check” for new merchandise at their favorite shops more frequently – a customer is more likely to shop multiple times a week if they can skip the drive.

One word to describe reFINEstyle?


What was original vision and goal for reFINEstyle?

I realized that too many of my friends were getting rid of designer clothes with no return. The opportunity was there [a simple, easy and hassle free solution just needed to be designed] … and so was born.

How is reFINEstyle different from other online auctions?

Custom preferences make shopping for designers you love, in your size, a breeze! Plus, the site’s easy navigation, low fees, and boutique-like environment set us part.  Shoppers can find over 800 premier brands categorized by new arrivals, designer, season, style, color, price, size or condition.

Also, all of our merchandise is 100% authentic. We hold our sellers to the highest standards – we have a zero tolerance policy for fakes or replicas. Unique to our listing approval process is a 24-hour review period, where the reFINEstyle team double checks inventory prior to activating listings. Our aim is to help provide consumer confidence in our marketplace.

Describe your typical reFINEstyle fashionista.

The reFINEstyle fashionista is an everyday woman who appreciates great fashion at a great price.

Where do you hope to see reFINEstyle in 10 years?

I’d love for reFINEstyle to be the largest premier online marketplace for luxury fashion nationwide. Great deals, great products, and a trusted authentic marketplace.

Any sage advice for women with similar aspirations?

Be enthusiastic and always stay motivated — don’t allow yourself to be overly discouraged. Remember that not every day results in a business ‘home run’.

Was there a Plan B?

Nope….that’s a bit candid but true! I’m a big believer in betting big, and just going for it! Whether it’s a start up, or an existing business, there is a “core” product or idea which makes that business go. If you have a concept that not only you, but people whom you respect, believe in —- it’s a good bet that it is probably a good idea – stay focused.

One wish for reFINEstyle?

Continued success and longevity.

Now let’s get personal . . .

Megan Masoner of

First major splurge? My MW diamond chronograph watch.

What would those close to you say is your favorite personal item to wear?

Probably my large hoop earrings. I wear them almost every day. They’re half gold and half sliver with diamonds (and you can reverse them!).

Is there one item do you transport from handbag to handbag?

YSL Lip Gloss

Silver or Gold? Gold

Flats or Heels? Flats

Gloss or Lipstick? Gloss

PC or Mac? PC

Books or Magazines? Both!

Favorite TV show? Gray’s Anatomy

Manicure or Au Natural? Manicure

Blackberry or iPhone? Blackberry Bold!

Favorite Blogs?

Jan Showers,Venz edits, Nonsense & Sensibility and The Now Stylebook

Favorite city to visit? VEGAS!

So, as you do the changeover and clean out your closet to make room for your Winter clothes, think about selling some of your items on reFINEstyle and getting a return on your initial investment. Learn more about reFINEstyle here.

[questions adapted from GIGS]